Overview: FCP Groton is an offshoot of a mom n’ pop foreign car parts retailer out of Groton, Connecticut. In 2000, they began selling parts on Ebay and the business took off into a rapidly expanding e-commerce platform.
Overview: FCP Groton is an offshoot of a mom n’ pop foreign car parts retailer out of Groton, Connecticut. In 2000, they began selling parts on Ebay and the business took off into a rapidly expanding e-commerce platform.
Problem: FCP wanted to increase the traffic coming to their website through organic search results, as well as increase e-commerce conversion rates.
Solution: TimeWave Media created a comprehensive SEO campaign focused on quality content and positioning for search engine traffic. Also worked into this plan is the on-going optimization of 60,000 + inventory pagesand a complete user interface overhaul, aimed at both optimizing the site as well as increasing conversion rates by providing quick and easy access throughout the conversion stages. Since signing TimeWave Media, FCPGroton.com has seen an increase in non-paid organic search engine traffic of more than 500%.