Overview: QCmixtapes.com is a leading-edge music site that uses the Soundcloud platform to deliver streaming mixes made by professional DJs from around the world.

Problem: The client needed a cutting-edge website designed to attract traffic and handle very heavy music and animation content smoothly on all browsers. They also wanted to stay abreast of the burgeoning mobile industry.

Solution: TimeWave Media developed a three-step media marketing and design strategy to play out over two years. The first step was to pair with the Soundcloud API, the best streaming music player available on the Internet, and populate the current site with mixes. The second step was to design a searchable mixtape website and a set of guidelines for the client to follow when selecting and uploading content. The third and final step, completed this year, was to create an mobile version of the site, so users can listen to music on-the-go. Since TimeWave implemented their mobile site, mobile traffic to QCmixtapes now accounts for 33% of their total traffic.